A digital marketing executive is responsible for looking into the online marketing
Strategies for the organization. They plan and execute marketing campaigns, and
Maintain and supply content for the organization’s website.
Here is a list of digital marketing executive roles and responsibilities:
Develop and manage digital marketing campaigns
Manage organization’s website
Track the website traffic flow and provide internal reports regularly
Fix any error in online content and arrange webinars and webcasts
Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
Keyword generation for SEO.
Edit and post content, videos, podcasts, and audio content on online sites.
Promote company’s product and services in the digital space.
Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
Creating and executing SMS, and email-based marketing campaigns.
Lead Management on Digital Media platform.
Follow up with the Digital marketing agencies.
End to end sales lead closure.
Time to time training and product KT (Knowledge transfer) to tele-caller and marketing agency.
Innovative ideas for digital marketing campaigns.