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Digital Marketing Executive

Corporate Communications
Lagos
Job Description

Duties & Responsibilities

  • Plan and oversee the execution of all aspects of our digital marketing department including our SEO/SEM,
  • marketing database, email and display advertising campaigns.
  • Measure, report and evaluate all relevant metrics (performance, website traffic, service quotas, target audience psychographics, behavioural patterns as well as customer engagement and retention) of all digital
  • marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify the latest trends, insights and technologies affecting our industry to optimize spend and performance
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Brainstorm and implement new and creative growth strategies, providing thought leadership and perspective for adoption where appropriate
  • Coordinate with advertising and media experts to improve marketing results.
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Develop and monitor campaign budgets.
  • Prepare accurate reports on the marketing campaign’s overall performance.
  • Assist with overseeing and managing all contests, giveaways, and other digital projects.
JOB REQUIREMENT
  • Bachelors / Master’s degree in Marketing or relevant field.
  • A minimum of 3 years experience in a digital marketing or advertising position.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, best practices, website analytics tools, social media and/or display advertising campaigns
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • A solid understanding of HTML, CSS, and JavaScript is required.
  • Experience in setting up and optimizing Google Ad words campaigns
  • Working knowledge of HTML, CSS, and JavaScript is required
  • Highly creative with excellent analytical abilities.
  • Outstanding communication and interpersonal skills.
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends, technologies and best practices in online/digital marketing

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