Marketing & Strategy
- Carry out market research to identify
opportunities for developing new products or making changes to existing
- Prepare a detailed specification for the
research and development team, based on research and discussion reports
- Monitor the design and development of the
new / upgraded product to ensure that it continues to meet the expected
- Assist in the deployment of new products.
- Following a product launch, he/she monitors
its performance in the marketplace. Based on findings, he/she may
recommend modifications to the product/market strategy.
- Analyze the business modules of different
departments in order to proffer solutions that align the team to a
- Research effective sales & marketing
channels that will improve the business’ visibility and growth.